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TikTok is introducing a new feature that permits them to cut down on the volume of AI-created media appearing in their timelines. This step comes as the platform disclosed that it presently contains in excess of 1 billion AI videos.

Trial and Implementation

This change is being tested over the following weeks before a global launch. This advancement coincides with a surge in content created by AI, spurred by new AI video creators.

AI Content on Other Platforms

It has been noted that nearly a tenth of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently nonsensical or bizarre.

Based on user feedback that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own preferences,” stated a company executive.

Volume and Proportions

The service shared that there are now 1.3 billion videos on its service tagged as made with AI. Overall, in excess of 100 million media items are uploaded to the app each day, making AI content a relatively small part of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the level of AI content they view by opening the content preference setting in the platform and choosing the AI content topic. Additional categories that are already be controlled under the tool include politics, style, beauty, and dance.

Content Labeling and Policies

The platform’s guidelines require users to tag lifelike AI-generated content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.

Additionally, the app will from now on apply an AI-generated tag to content produced via its own AI tools, or identified by an collaborative effort for spotting artificial media. This step is intended to deter users from attempting to bypass the disclosure requirement.

AI Literacy Programs

TikTok is also launching a $2m awareness program for professionals and institutions to develop learning resources about ethical AI use. This program will benefit educational bodies dedicated to educating coding and technology.

Platform Protection

The video-sharing app has defended its safety measures, following discussion over proposals to cut jobs for hundreds of content moderators in the UK. It is set to cut hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.

A senior executive stated that staff-based oversight would still have a role, but AI can protect employees by removing the most harmful content prior to it has to be seen by staff. The company reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”